Identify Clients and Agents which are veterans (similar to birthdays). If you know the client or agent birthday you select the check box (and enter the DOB). For a Veteran you can check the box and the select the service. Possibly (Active Duty, Reserve/National Guard or retired).
This information can be used for many items (Develop Veteran Packages; Emails; Recognition of Dates, Events, Holidays).
Simply having the ability to identify and then ultimately search you date for Veterans.. the rest is limitless.